Clearwater CRA Trustee Meeting Recap: Spotlight & Data Strategy Tools

Published on February 20, 2026

At the Feb.17 Community Redevelopment Agency (CRA) Trustee meeting, Trustees recognized Direct Mail 2.0, approved strategic budget adjustments and reviewed initiatives and tools that continue to move downtown redevelopment forward.

Chief Revenue Officer Morgan DiGiorgio receives Business Spotlight Award for Direct Mail 2.0 from Clearwater CRA Chair, Bruce Rector.

February Legacy Business Spotlight: Direct Mail 2.0

The Clearwater CRA recognized Direct Mail 2.0 as the February 2026 Business Spotlight recipient, presenting the team with an award in recognition of nearly ten years of continued operation in Downtown Clearwater. Located at 600 Cleveland St., the company provides integrated direct mail and digital marketing services and has served the downtown community since 2015. Staff showcased a video highlighting the company’s growth and commitment to Clearwater.

Read the full Business Spotlight article and see the video:
Direct Mail 2.0 Kicks Off the Year as February’s Business Spotlight - Clearwater CRA

Demonstrating Placer.ai tools

Staff demonstrated the Placer.ai platform, a new location analytics tool that provides more accurate attendance and visitation data for downtown events and activities.

The platform allows the CRA and city to move beyond anecdotal attendance figures and instead utilize objective, data-driven insights such as visitor origin, dwell time, repeat visitation and movement patterns. These insights will help guide future investments, measure performance, and support transparent, informed decision-making.

Trustees expressed appreciation for the move toward evidence-based tools that strengthen municipal performance and accountability.